“No.43: Kevin Carr is committed to bringing to the fore the best of financial services from every aspect. In his 16 years in the industry he has reinvented himself from high-street mortgage adviser, to protection specialist at LifeSearch and head of protection strategy, to director of protection development at PruProtect. This year Carr launched his own consultancy firm, which provides public relations, marketing and training services to the protection and wider financial services industry. At the same time, in an example of his commitment to every angle of the industry, in January Carr took up the role of CEO of the Protection Review. Working with the firm ‘s co-founders he pushes forward debate on key industry issues like Solvency II and adviser awareness of how to avoid mis-selling.”